Terms of Service
These terms govern your dealership’s use of TLE CRM. Last updated June 2026.
1. Who we are
TLE CRM (“TLE,” “we,” “us”) is an independent software company that provides a customer-records platform and an optional customer loyalty application to automobile dealerships (“you,” the “Dealership”). We are not affiliated with, endorsed by, or sponsored by Toyota Motor Corporation. Toyota, ToyotaCare, and Toyota model names are trademarks of Toyota Motor Corporation, used for identification purposes only.
2. Electronic acceptance and signature
By submitting our sign-up form and checking the agreement box, the individual submitting affirms they are authorized to bind the Dealership and agrees to these terms and the Privacy Policy on the Dealership’s behalf. You consent to transact electronically. You agree that your submission is an electronic signature under the U.S. ESIGN Act and the Uniform Electronic Transactions Act (UETA), is intended to have the same legal effect as a handwritten signature, and that we may keep a record of the submission — including the date, time, IP address, and the version of these terms agreed to — as proof of acceptance. You may request a copy of your agreement record at any time.
3. The service
We build, host, and operate a per-Dealership instance of the TLE CRM platform on your own subdomain, in a database isolated from every other client — your data is never commingled with another dealership’s. The CRM + Loyalty App plan adds a branded, installable customer application. Specific features are described on our website and may evolve over time.
4. Plans, fees, and payment
Plans and prices are listed on our website. A one-time development fee is due at sign-up to begin your build ($4,500 for CRM; $6,000 for CRM + Loyalty App). Your recurring monthly subscription ($4,500 or $6,000, plus any agreed add-on charges) begins when your instance goes live. Custom solutions and feature add-ons are scoped and quoted separately; every add-on adds development time and cost, and any add-on that carries an ongoing cost to operate is added to your monthly subscription. Fees are exclusive of applicable taxes. We will confirm payment arrangements with you directly after sign-up.
5. Build period
Builds typically take two to six months depending on your data sources, business rules, and any add-ons. We set your timeline together on the kickoff call. The development fee is earned as work proceeds and is non-refundable once your build has started.
6. Term, cancellation, and termination
The subscription continues month to month once live. You may cancel at any time, effective at the end of the then-current billing month; we do not refund partial months or development fees. We may suspend or terminate the service for non-payment or material breach after notice and a reasonable cure period. On termination, you may request an export of your Dealership data, which we will provide in a commonly used format for a limited period.
7. Your data; data we process for you
As between you and us, your Dealership owns the customer, vehicle, and service data you provide or that is generated through your use of the service (“Dealership Data”). You grant us a non-exclusive license to host, process, and use Dealership Data solely to provide, secure, support, and improve the service. You are responsible for having the rights and consents needed to provide Dealership Data to us and to permit the uses described in these terms and the Privacy Policy, including communications you direct us to send to your customers.
8. Aggregated and de-identified data
We may create aggregated and de-identified data from the operation of the service (for example, anonymized, statistical, or benchmarking information about service patterns and program performance across our client base). This data does not identify, and cannot reasonably be used to identify, you, your customers, or any individual or household. You grant us a perpetual, irrevocable right to use and to disclose, license, and sell such aggregated and de-identified data to third parties for any lawful purpose, including industry analytics and product improvement. We maintain reasonable technical and organizational safeguards designed to prevent re-identification, publicly commit not to attempt to re-identify this data, and contractually require recipients not to re-identify it. We do not sell data that identifies an individual. See the Privacy Policy for details and your choices.
9. Confidentiality
Each party will protect the other’s non-public information disclosed in connection with the service with at least reasonable care and use it only as needed to perform under these terms.
10. Acceptable use
You will use the service in compliance with applicable laws, including those governing consumer communications (such as the TCPA and CAN-SPAM) and privacy. You will not use the service to send unlawful messages, to upload data you lack rights to, or to attempt to breach or disrupt the service.
11. Warranties and disclaimers
We provide the service with reasonable skill and care. Except as expressly stated, the service is provided “as is” and “as available,” and we disclaim all other warranties to the fullest extent permitted by law, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. Service-date predictions and similar outputs are estimates and are not guarantees.
12. Limitation of liability
To the fullest extent permitted by law, neither party will be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits or revenues. Our total liability arising out of or relating to the service will not exceed the fees you paid to us in the twelve months before the event giving rise to the claim.
13. Indemnification
You will defend and indemnify us against third-party claims arising from Dealership Data, your use of the service in violation of these terms or law, or communications you direct us to send.
14. Changes to the service or these terms
We may update the service and these terms. If we make a material change to these terms, we will post the updated version with a new date and, where appropriate, notify you. Continued use after an update constitutes acceptance.
15. Governing law
These terms are governed by the laws of the State of Colorado, without regard to conflict-of-laws rules, and the parties consent to the exclusive jurisdiction of the state and federal courts located in Colorado.
16. Contact
Questions about these terms? Use our contact form and we’ll get back to you.